For women in e-commerce already generating ~$3K+ per month and ready to scale to consistent $10K+ months with simple, scalable marketing systems.
For women in
e-commerce already generating ~$3K+ per month and ready to scale to consistent $10K+ months with simple, scalable marketing systems.
Take your online store to
six-figures.
You've done what a lot of people only talk about doing.
You've put products out into the world that people actually buy and love.
Let's take a second to acknowledge how freaking cool and amazing that is.
Sales are happening. Just not as consistently or predictably as you'd like.
And you're ready for that to change.
Does any of this ring true?
You've got great work ethic, but your efforts aren't compounding into the consistent monthly revenue you know is possible.
You've felt the frustration of a great sales month followed by a quiet one, making it impossible to plan or feel secure about your business growth.
You've watched competitors with similar products grow steadily while your revenue feels stuck at the same plateau.
You've tried / are trying different marketing strategies but nothing connects into a cohesive system that actually scales.
What's missing is the systematic approach that turns scattered effort into predictable growth.
You know your products aren't the problem. You know you're capable.
Consistent $10K+ months don't come from adding more tactics to your plate or trying to be everywhere at once.
For most women running e-commerce businesses, that approach eventually starts working against both the business and the life you want it to fit into.
You end up juggling more moving parts, without building real momentum, so instead of speeding growth up, it quietly slows things down.
The good news is, you don't have to choose between growing your sales and having a business that fits into your life.
For most women running
e-commerce businesses, that approach eventually starts working against both the business and the life you want it to fit into.
You end up juggling more moving parts, without building real momentum, so instead of speeding growth up, it quietly slows things down.
The good news is, you don't have to choose between growing your sales and having a business that fits into your life.
In short: you know exactly what's driving your sales, and how to repeat it.
In short:
you know exactly what's driving your sales, and how to repeat it.
Picture this...
That's exactly what we build together inside…
That's exactly what we build together inside…
You've built systems that make hitting $10K-15K months simple and repeatable:
Your emails are making sales.
Your website is converting.
Your ads are bringing in ready-to-buy traffic.
Your marketing compounds over time instead of demanding more and more from you.
You're present when you're not working, because your business isn't pulling at you every moment.
You're not reacting month to month anymore, you're confidently planning ahead instead.
You're not reacting month to month anymore, you're confidently planning ahead instead.
Your emails are making sales.
Your website is converting.
Your ads are bringing in ready-to-buy traffic.
Your marketing compounds over time instead of demanding more and more from you.
You're present when you're not working, because your business isn't pulling at you every moment.
The Ecom Launchpad
The Ecom Launchpad is a group coaching program for e-commerce business owners ready to scale to consistent $10K-15K months and beyond.
It's built on the S3 Framework: a 3-stage system that takes you from spinning your wheels to predictable, sustainable growth.
We will help you implement the
S3 framework inside your business
Strategy
Mapping
SUSTAINABLE MARKETING
SALES ENGINE
THE S3 FRAMEWORK
We will help you implement
the S3 framework inside your business
What we will do...
PSST... I explain each component of the S3 Framework
in great details inside my LIVE PRIVATE training:
"The 3-Part Framework to take your store to 6-figures"
PSST... I explain each component of
the S3 Framework
in great details inside my LIVE PRIVATE training:
"The 3-Part Framework to take your store
to 6-figures"
Apply now and if you're a good fit, I'll send you an invite to this exclusive LIVE training so you can learn how to practically implement this framework inside your business (whether you decide to work with us or not).
This is 100% free with ZERO string attached and you'll learn a lot during the training whether you decide to enrol in The eCom Launchpad program or not.
We'll build an email system that runs like clockwork (with automations in the background and profitable broadcasts and promotions throughout the year) so you have reliable income coming in and bigger cash injections when you want them.
eMAIL SYSTEM
We'll show you how to optimize your website for high conversion (or help set one up from scratch if you don't have one yet).
The goal is not just to turn more visitors into customers, but also to get more revenue out of each order.
Website
You can't scale to six figures without absolute clarity on your numbers.
We'll show you how to reverse-engineer your revenue goals, check that it all adds up, and build a plan to get there.
Revenue Mapping
The Process
We will do it in 6 steps:
We'll show you how to understand your customer at the deepest level, and build messaging that actually speaks to them.
MESSAGE MAPPING
We'll show you how to create an organic marketing strategy that doesn't have you shouting into the void and doesn't require you to live on social media. Less is more, and we'll show you how.
ORGANIC social
We'll show you how to run strategic, profitable Meta ads that do the heavy lifting and bring ready-to-buy traffic on demand so you can scale your sales again and again without scaling your workload
Meta Ads
What you'll get
Weekly coaching calls
Step-by-step training modules
Every shortcut and tool we have to speed up implementation : templates, cheat sheets, AI prompts/bots, etc.
help + Feedback from real, practicing experts
MILESTONES CHECk-INS
Access to a community of serious e-commerce STORE OWNERS
In short, it's everything you need to build a six-figure business that runs smoothly, scales steadily, and leaves room for your life.
THE FORAGER'S DAUGHTER
Jessica Lei Howard
"I really wanted to scale my e-commerce store sales, and this program helped me literally every step of the way. Deb and her team are incredibly knowledgeable.
Most importantly, I started seeing the benefits almost immediately. My sales picked up right away and have been going up since.
My average order value is up. Customers are adding more items to their carts and coming back as repeat customers. I've more than x2 my sales YOY.
The program seriously made such a difference! For anyone hesitant or unsure if it will be worth it, trust me, it is!!"
"MORE THAN DOUBLED MY SALES"
CUTE MUSE
Jazmin Marquez
I'm so happy and blessed to have had the opportunity to be part of this program.
I will never be able to say enough kind words toward Deb, her team, and this program.
Deb is the best business coach you could ever find out there. Many times, I felt stuck, but Deb was right there giving me her hand and pulling me through. She walked the extra mile with me, and she felt that my success was her success.
She's the best at what she does! This program was never an expense for my business, but it was the best investment I have ever made.
"THE BEST INVESTMENT I'vE EVER MADE"
CuRIOUS ODDITIES
Kat Shura
Every program of Deb’s that I've participated in has resulted in huge change and advances in my business.The eCom Launchpad is no exception, it's an absolute gem!
I've never encountered a coach so genuinely engaged and interested in helping each and every student customize their success. Deb is warm, genuine, fun and is not afraid to hold you to task or tell it like it is when you need it most.
By far the best holistic value I've ever received for money spent on business development, I can't recommend this program more highly!"
"I can't recommend this program more highly"
This is for you if you're a woman-led
e-commerce brand already making sales:
This is for you if you're a woman-led e-commerce brand already making sales:
Maybe you're doing ~$3-5K/month on your website and ready to scale.
Maybe you're doing ~$3-5K/month on your website and ready to scale.
Maybe you're at 6 figures through marketplaces, wholesale, live events, or a physical retail store, but your website isn't pulling its weight (or you don’t have one yet).
Maybe you're at 6 figures through marketplaces, wholesale, live events, or a physical retail store, but your website isn't pulling its weight (or you don’t have one yet).
You've built a brand around products you actually believe in (i.e you're not a dropshipper or buying stuff off Alibaba and reselling it).
You've built a brand around products you actually believe in (i.e you're not a dropshipper or buying stuff off Alibaba and reselling it).
You care about what you sell and who you sell it to.
You care about what you sell and who you sell it to.
You've proven your products sell, and now you're ready to make your website a consistent, reliable and scalable revenue channel.
You've proven your products sell, and now you're ready to make your website a consistent, reliable and scalable revenue channel.
Behind this program's doors is a small team of specialists, each with deep expertise in what they do, and genuinely invested in helping you grow.
MEET THEM BELOW
Deb is an ecommerce strategist and coach with 15 years experience in digital marketing, helping product-based business owners build consistent, reliable sales from their online stores.
She started her career in big corporates and ecommerce, then spent years working as an online marketing and business consultant. She even had the chance to work as an ecommerce business advisor for the International Trade Centre, a joint agency of the United Nations and the World Trade Organisation.
But most importantly - over the past 10 years, she's helped over 4,000 ecommerce sellers create and grow successful, profitable online stores through her own programs and services.
Across all of that work, one thing became very clear: sustainable growth doesn't come from chasing the latest trending tactics - it comes from building the right systems.
Today, Deb runs Feel Good Ecom with the support of a small team of specialist experts and works directly with clients on strategy - helping them see the full picture of their business and know exactly what to focus on next.
Amy Smith
Email Marketing / Klaviyo Expert
Amy is a Klaviyo specialist who helps eCommerce store owners grow through email marketing, without the tech headaches.
With 15 years of experience under her belt, she works with 6 and 7-figure stores to make sure email actually drives sales through strategic automated flows and effective campaigns.
Desiree Bhullar
Website Design & Optimisation Expert
Desiree is an experienced web designer with over 12 years of experience in the digital marketing industry. She partners with SMBs to create high-performing websites that align with their brand and business goals. Taking a holistic approach, she builds strategic e-commerce websites that attract the right audience, boost conversions, and foster sustainable growth.
Danielle Burns
Meta Ads / Paid Ads Expert
Danielle specialises in Facebook, Instagram, and Google advertising. After running her own e-commerce business for over 7 years, and running ads for other ecommerce stores for 5 years since - she knows what it takes to grow a brand without the guesswork. She uses data-driven strategies to help businesses achieve consistent 5-figure months.
Jill Biller
Client Success Manager
Jill is the person making sure you're well supported from day one. She manages onboarding, tracks your progress, and coordinates with the coaching team, ensuring you have the best experience possible.
Deborah Engelmajer
Deborah Engelmajer
Founder and Lead Strategist
Deb is an ecommerce strategist and coach with 15 years experience in digital marketing, helping product-based business owners build consistent, reliable sales from their online stores.
She started her career in big corporates and ecommerce, then spent years working as an online marketing and business consultant. She even had the chance to work as an ecommerce business advisor for the International Trade Centre, a joint agency of the United Nations and the World Trade Organisation.
Amy Smith
Email Marketing / Klaviyo Expert
Amy is a Klaviyo specialist who helps eCommerce store owners grow through email marketing - without the tech headaches.
With 15 years of experience under her belt, she works with 6 and 7-figure stores to make sure email actually drives sales through strategic automated flows and effective campaigns.
Desiree Bhullar
Website Design & Optimisation Expert
Desiree is an experienced web designer with over 12 years of experience in the digital marketing industry. She partners with SMBs to create high-performing websites that align with their brand and business goals.
Taking a holistic approach, she builds strategic e-commerce websites that attract the right audience, boost conversions, and foster sustainable growth.
Danielle Burns
Meta Ads / Paid Ads Expert
Danielle specialises in Facebook, Instagram, and Google advertising.
After running her own e-commerce business for over 7 years, and running ads for other ecommerce stores for 5 years since - she knows what it takes to grow a brand without the guesswork. She uses data-driven strategies to help businesses achieve consistent 5-figure months.
Jill Biller
Client Success Manager
Jill is the person making sure you're well supported from day one.
She manages onboarding, tracks your progress, and coordinates with the coaching team, ensuring you have the best experience possible.
Your investment
Investment ranges from US$1,800 to US$4,500.
Payment plans are available.
If you're interested and would like to learn more, simply apply below.
Investment ranges from US$1,800 to US$4,500.
Payment plans are available.
If you're interested and would like to learn more, simply apply below.
We offer a few ways into the Ecom Launchpad, depending on the level of access and support you choose.
US $1800
to
US $4500
Here's how it works
Step 1 - APPLY
You click the "Apply Now" button to fill out a very short application form. This gives us context on where you're at and what your goals are.
You click the "Apply Now" button to fill out a very short application form. This gives us context on where you're at and what your goals are.
You click the "Apply Now" button to fill out a very short application form. This gives us context on where you're at and what your goals are.
STEP 2 - Decide
Once accepted, you'll receive all the program details and enrolment options so you can make a decision. You'll also get a chance to connect with Deb over Zoom to ensure your choice to enrol is a resounding "YES!"
STEP 3 - GET STARTED!
Once you join us, you’ll receive immediate access to the entire program and onboarding materials so you can dive straight in, move forward with confidence and start building momentum!
This is for product-based female founders who have proof of concept and are already making sales, but want to grow their e-commerce sales on their own website to $10K+ months. Whether your website is currently your main revenue channel or you're selling primarily through marketplaces or wholesale and ready to build your website into a reliable six-figure sales channel, this program is designed to help you scale systematically. This isn't for beginners just starting out.
5. What if I'm already making sales but want to scale further?
4. How much time will I need to commit?
3. How is this different from other courses I've taken?
A
Q
CUTE MUSE
Jazmin Marquez
I'm so happy and blessed to have had the opportunity to be part of this program.
I will never be able to say enough kind words toward Deb, her team, and this program.
Deb is the best business coach you could ever find out there. Many times, I felt stuck, but Deb was right there giving me her hand and pulling me through. She walked the extra mile with me, and she felt that my success was her success.
She's the best at what she does! This program was never an expense for my business, but it was the best investment I have ever made.
"THE BEST INVESTMENT I'vE EVER MADE"
5. What if I'm already making sales but want to scale further?
4. How much time will I need to commit?
3. How is this different from other courses I've taken?
This depends on whether you already have a website, your existing audience size, how quickly you implement, and your specific business situation. Some clients double or even quadruple their sales in the first few months because they already have a website and an existing audience, so making strategic tweaks gets faster results. Others are building from scratch, which naturally takes more time. What we can promise is that you'll have everything you need to get to your monthly revenue goal faster than you would on your own: the strategy, the support, and the systems that drive sales.
A
Q
5. What if I'm already making sales but want to scale further?
4. How much time will I need to commit?
This isn't a course you work through alone. It's a build-it-with-you program with weekly coaching calls, daily personalised support from practicing experts in email, website design, and Meta ads, plus strategic tools and templates you implement as you go. You're not just learning concepts. You're building your actual revenue system with expert guidance every step of the way.
3. How is this different from other courses I've taken?
A
Q
5. What if I'm already making sales but want to scale further?
4. How much time will I need to commit?
Everyone implements at their own pace and starts from a different point. We recommend having at least the equivalent of one full workday per week to dedicate to working *on* your business, not just in it. If you don't have that capacity right now, this program is probably not the right fit (and honestly, meaningful business growth might not be the right focus for this season of life). But if you do have time to work on your business, you're going to go further and faster with this program than you would on your own.
3. How is this different from other courses I've taken?
A
Q
5. What if I'm already making sales but want to scale further?
4. How much time will I need to commit?
That's exactly who this is for. If you're already making sales but feel plateaued, or you know you're not optimising for higher conversion rates and average order value, or you're spinning your wheels trying to get more traffic, this program gives you the systematic approach to break through that ceiling.
Kind Words
what others have said about working with Deb
FLANNEL BOARD FUN
Wendy Gerbi
I was overwhelmed with all the “stuff” I thought I needed to do, and I couldn’t figure out how on earth to get it all done. I needed serious guidance and a plan of action. Now, I’m making consistent, steady sales, which is great. But more important than that, I feel calm and organized and I have a plan."
SCRIPTED JEWELRY
Caroline Jaco
You offer invaluable information I wish I had at my fingertips 10 years ago.
I've supported my family from it for many years, but I would have avoided a large amount of overwhelm and burnout if I had this better structure in place from the get-go. I have systems in place that make hiring employees (and training them) much easier.
I've finally been able to train my husband to help me run the business. This is huge - something I've been unable to do for the last 3 years because the entire operations were a jumbled mess only I could understand.
jewellery
Tracy Edward Murray
All I can say is thank you. My sales are up by 409% year-over-year. You helped me get my turnover to USD11,000/month. The personal income I take is 60%, and I work about 5 hours a day.