Meet the team
Meet the team
At Feel Good Ecom, we help women-led ecommerce brands turn their websites into reliable, scalable sales channels.
Behind that work is a small team of people who each bring deep expertise in what they do, and who are genuinely invested in helping you build a profitable e-commerce business.
Deb is an ecommerce strategist and coach with 15 years experience in digital marketing, helping product-based business owners build consistent, reliable sales from their online stores.
She started her career in big corporates and ecommerce, then spent years working as an online marketing and business consultant. She even had the chance to work as an ecommerce business advisor for the International Trade Centre, a joint agency of the United Nations and the World Trade Organisation.
But most importantly - over the past 10 years, she's helped over 4,000 ecommerce sellers create and grow successful, profitable online stores through her own programs and services.
Across all of that work, one thing became very clear: sustainable growth doesn't come from chasing the latest trending tactics - it comes from building the right systems.
Today, Deb runs Feel Good Ecom with the support of a small team of specialist experts and works directly with clients on strategy - helping them see the full picture of their business and know exactly what to focus on next.
Amy Smith
Email Marketing / Klaviyo Expert
Amy is a Klaviyo specialist who helps eCommerce store owners grow through email marketing, without the tech headaches.
With 15 years of experience under her belt, she works with 6 and 7-figure stores to make sure email actually drives sales through strategic automated flows and effective campaigns.
Desiree Bhullar
Website Design & Optimisation Expert
Desiree is an experienced web designer with over 12 years of experience in the digital marketing industry. She partners with SMBs to create high-performing websites that align with their brand and business goals. Taking a holistic approach, she builds strategic e-commerce websites that attract the right audience, boost conversions, and foster sustainable growth.
Danielle Burns
Meta Ads / Paid Ads Expert
Danielle specialises in Facebook, Instagram, and Google advertising. After running her own e-commerce business for over 7 years, and running ads for other ecommerce stores for 5 years since - she knows what it takes to grow a brand without the guesswork. She uses data-driven strategies to help businesses achieve consistent 5-figure months.
Jill Biller
Client Success Manager
Jill is the person making sure you're well supported from day one. She manages onboarding, tracks your progress, and coordinates with the coaching team, ensuring you have the best experience possible.
Denise Abelerra
SySTEMS & CUSTOMER SUPPORT
Denise keeps the day-to-day running smoothly, from customer support to making sure our internal systems work seamlessly. Friendly, thorough, and nothing slips past her - she's what makes running a fully remote business actually work.
Alicja Kudla
Content Marketing Manager
Alicja keeps our content running across YouTube, the podcast, social media, and email. She brings a sharp eye for detail to everything she works on. If you've watched, listened, or read something from us, she's had a hand in getting it to you.
Deborah Engelmajer
Deborah Engelmajer
Founder and Lead Strategist
Deb is an ecommerce strategist and coach with 15 years experience in digital marketing, helping product-based business owners build consistent, reliable sales from their online stores.
She started her career in big corporates and ecommerce, then spent years working as an online marketing and business consultant. She even had the chance to work as an ecommerce business advisor for the International Trade Centre, a joint agency of the United Nations and the World Trade Organisation.
Amy Smith
Email Marketing / Klaviyo Expert
Amy is a Klaviyo specialist who helps eCommerce store owners grow through email marketing - without the tech headaches.
With 15 years of experience under her belt, she works with 6 and 7-figure stores to make sure email actually drives sales through strategic automated flows and effective campaigns.
Desiree Bhullar
Website Design & Optimisation Expert
Desiree is an experienced web designer with over 12 years of experience in the digital marketing industry. She partners with SMBs to create high-performing websites that align with their brand and business goals.
Taking a holistic approach, she builds strategic e-commerce websites that attract the right audience, boost conversions, and foster sustainable growth.
Danielle Burns
Meta Ads / Paid Ads Expert
Danielle specialises in Facebook, Instagram, and Google advertising.
After running her own e-commerce business for over 7 years, and running ads for other ecommerce stores for 5 years since - she knows what it takes to grow a brand without the guesswork. She uses data-driven strategies to help businesses achieve consistent 5-figure months.
Jill Biller
Client Success Manager
Jill is the person making sure you're well supported from day one.
She manages onboarding, tracks your progress, and coordinates with the coaching team, ensuring you have the best experience possible.
Denise Abelerra
SySTEMS & CUSTOMER SUPPORT
Denise keeps the day-to-day running smoothly, from customer support to making sure our internal systems work seamlessly.
Friendly, thorough, and nothing slips past her - she's what makes running a fully remote business actually work.
Alicja Kudla
CONTENT MARKETING MANAGER
Alicja keeps our content running across YouTube, the podcast, social media, and email. She brings a sharp eye for detail to everything she works on.
If you've watched, listened, or read something from us, she's had a hand in getting it to you.
"I will never be able to say enough kind words toward Deb, her team, and this program. Deb is the best business coach you could ever find out there. Many times I felt stuck, but Deb was right there giving me her hand and pulling me through."
Jazmin Marquez
"I've never encountered a coach so genuinely engaged and interested in helping each and every student customize their success, regardless of their business niche. Deb is warm, genuine, fun and is not afraid to hold you to task or tell it like it is when you need it most."
KAT SHURA
"I've done many courses over the years and none of them have had this level of support. Being able to speak to Deb each week, and in between that, ask questions and receive help from real experts as things come up - it's very comforting."
ANNETTE ROLFE
Want the strategy, support, and expertise to finally see consistent growth?
"I've never encountered a coach so genuinely engaged and interested in helping each and every student customize their success, regardless of their business niche. Deb is warm, genuine, fun and is not afraid to hold you to task or tell it like it is when you need it most."
KAT SHURA
"I've done many programs over the years and none of them have had this level of support. Being able to speak to Deb each week, and in between that, ask questions and receive help from real experts as things come up - it's very comforting."
ANNETTE ROLFE
"I will never be able to say enough kind words toward Deb, her team, and this program. Deb is the best business coach you could ever find out there. Many times I felt stuck, but Deb was right there giving me her hand and pulling me through."
